Public relations for high-rises is often difficult because many people do not want to see giant buildings built in their city as a they call it an eyesore. However beautiful high-rise buildings are hardly an eyesore, as they actually add to the community and make it look very important. Of course, those people who have lived there a long time do not want to see more buildings in the area and they certainly do not want to see high-rises.In fact they will go out of their way to try to kill a project at the planning commission stage whether or not they have good concern. Sometimes they say that the building may cast a shadow during certain times of the day and that will make them feel like they’re not getting enough sun.Indeed this does sound rather silly, but actually environmental impact reports now do show the possible shadows during the daytime and who and how they will affect things. If the shadow will cross over in front of a hospital, school or high density housing sometimes that will be enough to kill the project.High rises makes sense because they build up rather than out and it is a better use of space however, many people decry high-rises and that is why a good public relations specialist is needed who has contacts in the area with all the local media. You cannot keep everyone happy all the time and when it comes to high rises some people are downright upset. Please consider all this in 2006.